Design Shift

Design for shift, push for the ripple

I work from London as a hands-on design leader specializing in product design and brand ecosystems. I partner with product, tech, and marketing leaders worldwide to deliver innovative design experiences that meet user needs and drive business growth.

Innovator. Creator. Conceptualist. Web3 Enthusiast.

My Story

UNIQUE, DIFFERENT

Isabel possesses a unique ability to blend aesthetics with functionality, creating designs that are not only visually stunning but also highly effective.

~ Fanny Krivoy, Analogous

DESIGN WITH MEANING

I can say that what’s inspiring about the products Isabel designs is that they don’t follow, the breakaway from expectations in the space, her work is always fresh.

~ Thessy Mehrain, Liquality

PASSIONATE

Isabel is an original thinker, she’s consistently creating the new, the original. She’s an original thinker who designs and translates ideas into tangible work.

~ Isa Gouverneur, Jabra Hearing

Truly sticky experiences aren’t copied, benchmarked, or borrowed – they’re earned. They come from real user insight and deliver meaningful gratification – the kind that makes people come back, not because they have to, but because they want to.

What experiences users crave?

Effortless when it should be, engaging when it counts. Designing with intention means challenging users where it matters and clearing the path where it doesn’t. Tap into emotion at every touchpoint to craft a seamless experience that sparks lasting change.